✨ Purposeful design,
human-first

Sr. Product Designer

Aug 2025 - Now

BookCabin (Lion Air Group)

Leading end-to-end product design across Lion Group’s online check-in experience, hotel business, and internal SaaS platforms, spanning Push Notification Dashboard, Hotel Extranet, Blog, and SEO initiatives.

• Scaled Lion Group’s online check-in experience, supporting more than 3 million check-ins per month across the group.
• Built BookCabin’s hotel business from 0 to nearly IDR 1 billion in monthly revenue, driving the end-to-end product journey from the hotel supply platform (Extranet) to the customer-facing hotel booking experience, while onboarding nearly 100 hotel partners.
• Streamlined business operations by kickstarting the end-to-end design and development of more than four internal platforms for BookCabin.
• Drove future product initiatives, shaping early product concepts and experiences for new business verticals, including ground transportation and travel activities.

• Design Systems & Tokens
• Accessibility & WCAG 2.2
• OTA
• Design Thinking
• Leadership

Sr. Associates Product Designer

Nov 2022 - Nov 2024 · 2 yrs 1 mo

Sea (Sealabs) · Holding

I am working on Internal tools such as a presence platform, a learning management system, and a B2B credit business platform for SeaBank Indonesia and the Philippines.

• Led 0→1 product design for Supply Chain Financing, a B2B financial platform serving SeaBank Indonesia and the Philippines, contributing to growth from ~US$1M to ~US$4M in revenue.
• Designed company-wide internal platforms including Learning Management and Attendance Tracking, adopted across Shopee, Garena, and Lion City Sailors.
• Partnered with Product, Engineering, Business, and Operations teams to turn complex financial and operational requirements into scalable products across multiple markets.
• Established product structures, workflows, and design foundations for 0→1 initiatives, helping teams navigate ambiguity and accelerate execution.

• Design Thinking
• Analytics
• Leadership
• Stakeholder Management
• UX/UI Design

Sr. Associates Product Designer

Jan 2022 - Nov 2024 · 2 yrs 11 mos

Shopee · E-commerce

Regional Product Designer for Games and Gamification at Shopee, handling design initiatives across 12 markets in Southeast Asia (SEA), Latin America (LATAM), Europe, and East Asia.

• Successfully managed the design of over 2 flagship games and 5 mini-games, delivering engaging experiences to more than 10 million monthly active users.
• Led the design process for Shopee Games team in Indonesia, working along in a team of 6 designers and collaborating closely with a design manager to drive innovative and user-centered solutions.
• Designed and launched the Shopee Games Arcade Pass, introducing new monetization revenue channels and driving a +142% uplift in game transactions.

• Design Thinking
• Hypercasual Game Design
• Gamification
• Interaction Design
• Economy Balancing
• Motion Design